Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
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1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
How Do You Set and Justify Your Marketing Spend?
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Quality Data’s a Problem for Data Management Strategies, but So Are Silos
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.
Marketing and CX Execs Look to Emerging Tech to Gain A Competitive Edge
They will also be looking to create the next breed of content and experiences.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
How Often Are You Calculating ROI?
Marketers are using 5 main data sets to calculate ROI.
B2B CMOs Keep the Focus on CX
Many also plan to introduce new go-to-market strategies.
How Are B2B Marketers Measuring the Performance of Events?
The cancellation of most in-person events last year led many B2B organizations to adopt virtual events as a core strategy, with a majority claiming they will continue to use at least some aspects of virtual events even after the pandemic is over. This enthusiasm...
CMOs Struggle to Communicate Insights to Executive Teams
Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and VP-level...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
2020 saw B2B marketers increase their use of online events and webinars. But as face-to-face contact resumes, more are planning a blended approach. Three-quarters (74%) of those surveyed for The Future of Events Report [download page] by ON24, Market2Marketers and...
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.