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Retail Marketers Involved With AI Are Very Excited About Its Potential

Retail Marketers Involved With AI Are Very Excited About Its Potential8 in 10 agree that AI marketing will revolutionize the marketer's role.July 17, 2017

The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential, according to an Emarsys-sponsored survey [download page]... READ MORE
B2B Persona Research: Marketers Have the Highest Churn Rates

B2B Persona Research: Marketers Have the Highest Churn RatesTargeting personas means recognizing internal as well as external moves that may impact audience relevance.June 14, 2017

Targeting B2B marketers? You’ll enjoy the prospect (pun intended) of a new influx of personas, but be faced with the problem of higher churn rates than other departments, according to a fascinating report [download page] from Salesforce Research. Based... READ MORE
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

Marketing Leaders in Europe See Results From Digital, Want to Beef Up CapabilitiesMost believe that their teams' strengths are on the creative side - and want to bolster their digital and analytics competency.June 12, 2017

Three-quarters (74%) of senior marketing executives in Europe describe their organization’s digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
Where’s the Art in Data-Driven Marketing?

Where’s the Art in Data-Driven Marketing?It's one thing to run a test. It's another to interpret the results and use them to persuade another party.June 5, 2017

Marketing today tends to be more science than art, though it’s not at the scientific level of software development and IT. At least that’s the view of more than 600 participants to a study fielded by Chief Marketing Technologist and Third Door... READ MORE

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