7 in 10 CMOs say they can accurately measure the effectiveness of their martech investments.
Staffing Articles
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What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.
Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
How Might AI Affect Marketing and Communications Jobs?
Junior and mid-level marketers are more worried about AI’s impact on work quality and creativity than their more senior counterparts.
CEOs to Raise Focus on Profitability, with CX Slightly Less of a Priority
Three in 4 believe that competitive advantage will depend on who has the most advanced generative AI.
How is the Role of the B2B CMO Changing?
B2B CMOs are taking greater responsibility for driving revenue and growth and are expected to demonstrate their impact on the bottom line.
B2B CMOs See Coming Need for Technical Skills
B2B CMOs also believe that innovative thinking will be increasingly required of them in the coming years.
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Three in 4 CMOs are facing pressure to “do more with less.”
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How is the Role of the B2B CMO Changing?
B2B CMOs are taking greater responsibility for driving revenue and growth and are expected to demonstrate their impact on the bottom line.
B2B CMOs See Coming Need for Technical Skills
B2B CMOs also believe that innovative thinking will be increasingly required of them in the coming years.
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Three in 4 CMOs are facing pressure to “do more with less.”