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Television > Cable

Netflix Now Has More Paying Subscribers in the US Than All The Top Cable TV Companies, Combined

June 12, 2017

A couple of months ago we reported on the diverging successes of Netflix and cable TV companies, noting that the former boasted almost as many paying subscribers as the latter. Well, as of Q1 2017, Netflix has overtaken cable TV companies in subscriber volume, per our review of Netflix's latest earning statement [pdf] and figures released by the Leichtman Research Group. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

The State of Traditional TV: Updated With Q4 2016 Data

April 24, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years' worth of data on Americans' traditional TV viewing habits to examine. If you've been keeping track of these quarterly updates, you're well aware that youth as a whole are watching less traditional TV. So what might be new in this latest study [download page], covering Q4 2016? Let's take a look. Read more »

Dual-Service Users Spending Far More Time With Live TV Than OTT

April 5, 2017

Some interesting data from comScore courtesy of its latest US Cross-Platform Future in Focus report [download page]. Among households with both traditional TV and OTT, the former rules the roost in terms of time spent, suggesting that OTT continues to act more as supplemental viewing than the main stage. Read more »

Spanish-Language TV Networks’ Ads Most Trusted By Viewers

April 4, 2017

Almost half of Spanish-language network viewers (48%) strongly trust the ads on those networks, according to a newly-released GfK survey of roughly 10,000 US adults. Spanish-language networks netted far more trust in their advertising than other network categories, including news (31%) and kids & family (31%) networks. Read more »

Netflix Has Almost As Many Paying Subscribers As All The Top Cable TV Companies, Combined

April 3, 2017

The Leichtman Research Group (LRG) recently released its latest estimates of pay-TV subscriber trends, this time covering end-of-year figures for 2016. Armed with this data - and our ongoing analysis of Netflix paying subscribers - we decided to take a look at how Netflix's audience size measures up to the top pay-TV providers. Read more »

Would Consumers Save Money With À-La-Carte TV Packages?

March 30, 2017

There's been a lot of buzz in recent years about à-la-carte packages, where consumers can choose their own channels. This is based on cost concerns with current pay-TV packages along with research indicating that viewers watch only a small fraction of the channels available to them. But would consumers actually save much money by building their own packages? A new study from Hub Entertainment Research provides some insight. Read more »

These Are the Most Popular TV Channels in the US

March 14, 2017

The major broadcast networks ABC (71%), CBS (70%) and NBC (66%) are the most desired channels in an à la carte pay-TV package, with roughly two-thirds or more respondents from TiVo's latest Video Trends Report [download page] saying they would choose these in their ideal package. These networks are also considered "must-haves" by viewers who don't have Netflix, according to recent research. Read more »

US Ad Spend Trends, by Medium, in 2016

February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »

For Youth, “Watching TV” Evokes Netflix More Than It Does Cable & Network Brands

January 23, 2017

The definition of TV is blurring, and there are important distinctions to make when considering how youth engage with video. For example, while traditional TV viewing is down by 40% over the past 5 years among 18-24-year-olds, that doesn't mean that this demographic is watching less TV. New survey results [download page] from Hub Entertainment Research indicate that America's youth associate Netflix with watching TV more than they do traditional cable and network brands. Read more »