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Two-Thirds of B2B Marketers Are Testing Content Personalization

Two-Thirds of B2B Marketers Are Testing Content PersonalizationB2B marketers are focusing on measuring conversions, but say they're limited by lack of sales follow-up and long sales cycles.October 20, 2017

Some 68% of B2B marketers are testing out personalization of content or offers, according to a Chief Marketer survey [download page], perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents... READ MORE
B2B Content Marketing Is Becoming More Audience-Focused. Or Is It?

B2B Content Marketing Is Becoming More Audience-Focused. Or Is It?One-third aren't always creating content for their audiences rather than their brand.October 2, 2017

The latest annual B2B Content Marketing report [pdf] is out from the Content Marketing Institute, MarketingProfs and Brightcove. The headline result is that considerably more B2B content marketers this year than last are focused on building audiences. But... READ MORE
Free Download: Key Trends in Marketing Enablement

Free Download: Key Trends in Marketing EnablementA look at key data points about marketing enablement, specific to content marketing. September 20, 2017

Effectively managing content, personalizing and targeting efforts, and gaining insights into analytics and ROI are critical for sales and marketing alignment and efficiency. In this new deck [download page], discover 8 key data points and charts related to... READ MORE
How Independent Podcasters Are Making Money

How Independent Podcasters Are Making MoneyPodcasters are less likely to make money from advertising than bloggers and video creators.September 18, 2017

Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences. But as it turns out, independent podcasters are most likely to be making money by selling their own services (63%) and products (62%), per... READ MORE

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