Consumers find relatable personalities to be their most appealing influencer type.
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B2B Buyers Outline Their Most Valuable Content Types At Each Stage of the Purchase Journey
Webinars are the top format for the early stages of the purchase journey, but are also valued in the middle stages.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
B2B Decision-Makers Value Research and Data in Thought Leadership Content
6 in 10 decision-makers feel that an organization’s thought leadership can be more effective than traditional product-oriented marketing for demonstrating value.
Do B2B Demand Gen Priorities Differ This Year?
Marketing and sales alignment continues to be key, while there’s less emphasis on nurturing leads to avoid missing opportunities.
B2B Marketers Remain Enamored with Content Marketing
Content marketing is considered to be the channel that produces leads with the highest ROI.
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
Two-thirds of B2B customers expect the same or better personalization in their professional lives compared to their personal lives.
82% of Marketers Say Content’s Importance As a Revenue Driver Has Grown
Almost 6 in 10 expect their content budgets to grow this year.
High-Growth Professional Services Firms Use Their Marketing Teams in a Wider Variety of Functions
High-growth firms’ marketing teams are heavily involved in implementing strategies for growth and profitability.
What Types of Content Appeal to Technical Audiences on LinkedIn?
Technical buyers show a strong appetite for research data.
Here’s How Marketers Are Planning to Use AI to Improve CX
Marketing leaders are looking to AI to predict customer behavior and needs.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
Senior Executives Weigh in on Thought Leadership
Senior business leaders’ preferred digital formats for thought leadership consumption are charts/data visualizations and social media posts.
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
6 in 10 Marketers Believe Generative AI will Transform Their Roles
Generative AI is most widely believed to transform market data and performance data analyses.