Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
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B2B Marketers Plan Upgrades to Support Channel Partner Programs
Partner training/learning management solutions are popular, as are channel incentives and program management.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Here’s How Execs Are Experimenting with AI in Digital Marketing
Marketers are experimenting with the use of AI to personalize channel experiences.
High-Growth Professional Services Firms Outline Their Top Marketing Techniques
SEO ranks well among the most impactful marketing techniques for high-growth firms.
What Content Types Will Engineers Share Information For?
Engineers say that white papers are one of the content types they are most willing to complete a form to obtain.
B2B Content Consumption Grew Again During the First Half of the Year
The average view time of the B2B content analyzed grew by 63% year-over-year in H1.
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
Good News and Bad News for CEO Perceptions of CMOs
CEOs have mixed views on their relationship with their CMOs.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
9 in 10 US Adults Now Own A Smartphone
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Marketers Look to Improve Their Content Personalization Efforts
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.