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Advertising Trends > Creative & Production

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Social Now Seen As Top Distribution Platform for Digital Video Campaigns

May 16, 2017

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile advertising said that social platforms are their most important partners, up from 56% in the prior survey fielded just 10 months earlier. Read more »

Heavy Online Media Consumers More Open to Targeted Ads

May 11, 2017

Heavy digital media users are more likely than the general internet-using population to prefer seeing advertising relevant to their interests, per recent research [download page] from Kantar Media. This greater desire for relevance is likely what's behind a greater receptiveness on their part to targeted advertising, according to the survey of more than 5,000 internet users. Read more »

Here Are The Advertising Types That Consumers Say They Tolerate the Most

May 8, 2017

We won't bury the lede: we could have titled this article, "Once More With Feeling: Consumers Prefer Ads in Traditional Media." And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We've seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. Read more »

Do Consumers Think Brands Are Endorsing Ads Appearing Alongside Offensive Content?

April 24, 2017

Brands that advertise online have growing concerns that their brand's image may be adversely affected by the placement of ads near certain types of offensive content. How bad is the risk? A new YouGov survey of more than 2,000 US adults reveals that almost one-third of US adults who see an ad alongside offensive content believe that the brand being advertised is endorsing that content. Read more »

The Biggest Challenge for Video Advertising Today is the Consumer Experience

April 12, 2017

Video advertising may be one of the most difficult channels to measure for ROI, but a new FreeWheel study [download page] says there's a bigger problem: the ad experience. At least that's the (slight) consensus among the people who should have some thoughts about this - decision-makers who've spent at least $1 million on video ads in the past year. Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »

US Display Ad Viewability Benchmarks, by Unit, in H2 2016

April 10, 2017

Viewability continues to be a key concern for media buyers when planning digital campaigns. So what percentage of display impressions in the US actually are in view for at least 1 second? Integral Ad Science (IAS) dug into the data [download page] from its platform to reveal viewability benchmarks for various ad units. Read more »

Spanish-Language TV Networks’ Ads Most Trusted By Viewers

April 4, 2017

Almost half of Spanish-language network viewers (48%) strongly trust the ads on those networks, according to a newly-released GfK survey of roughly 10,000 US adults. Spanish-language networks netted far more trust in their advertising than other network categories, including news (31%) and kids & family (31%) networks. Read more »

Which Digital Capabilities Are Advertisers the Most – and Least – Confident About?

March 31, 2017

Some sobering results from Boston Consulting Group (BCG) and Google Digital Academy: on a 100-point scale, marketers working at advertisers around the world score their organizations' digital capabilities at an average score of just 57. Worse yet, that number hasn't budged since the last time the survey was fielded 18 months earlier. So where are advertising organizations having the most trouble? Read more »