1 in 4 are engaged in social-political issues but haven’t yet acted with their purchases or investments.
CSR & Environmental Articles
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Consumers Say Businesses Can Do More to Address Societal Issues, but Acknowledge Risk
Most say brands should pull advertising dollars from platforms that spread misinformation.
Where Will Netflix Ad Budgets Come From?
Big 6 agency respondents are as likely to say traditional TV as other CTV platforms.
Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes
Marketers expect the economic recession to have a significant impact on their strategies next year.
Of All Their Worries, CMOs and Brand Managers Are Most Concerned with ROI
Virtually all say that ROI/ROMI is something that keeps them up at night.
More Consumers Expect CEOs to Take A Stand on Issues. Which Ones are Most Important?
People want CEOs to take care of their employees and prioritize them over shareholders.
Gen Z Adults Are the Least Trusting of Brands’ Sustainability Claims
Gen Z adults are 40% more likely than average to not trust that products or services marked as sustainable are actually sustainable.
Financial Constraints Are Blunting Consumers’ Sustainability Efforts
Almost half agree that they’re finding it harder to act sustainably recently due to social or financial constraints.
How Much Do Consumers Want Sustainability in Fashion?
Consumers want to support sustainability in the fashion industry, but not always with their wallets.
WOM: Recommendations from Family & Friends Still Hold Great Sway
About 7 in 10 adults say they’ve bought products or services based on recommendations from family.
Sustainable Digital Advertising: How Far Off is the Industry?
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
Sustainability-Marketed Products Accounted for 17% of CPG Sales Last Year
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.
Gen Z Expresses Preference for Entertaining Rather Than Explicitly Informative Ads
By contrast, Baby Boomers tend to prefer ads that relate to their shopping interests.
People Say Purpose Alone Doesn’t Drive Purchases, but It Can Be A Differentiator
People buy more on the basis of purpose than politics.