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Retail Marketers Involved With AI Are Very Excited About Its Potential

Retail Marketers Involved With AI Are Very Excited About Its Potential8 in 10 agree that AI marketing will revolutionize the marketer's role.July 17, 2017

The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential, according to an Emarsys-sponsored survey [download page]... READ MORE
Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
Trade Marketer Wish List: Better Targeting, Measurement

Trade Marketer Wish List: Better Targeting, MeasurementE-commerce has the potential to be disruptive, but presents challenges.June 15, 2017

Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants – all of whom have had budgetary authority over... READ MORE

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