Category news stream

Customer-Centric > Analytics & Automated

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

How Are B2B Firms Measuring Account-Based Marketing?

May 16, 2017

Account-based marketing has seen a surge in popularity of late, and B2B marketers are reporting increasing effectiveness of the tactics they're using. But how are they measuring success? A new study [download page] from Demand Gen Report provides some answers. Read more »

Social Now Seen As Top Distribution Platform for Digital Video Campaigns

May 16, 2017

The pendulum seems to be swinging towards social platforms as the most important partners for digital video campaigns, according to a Trusted Media Brands Inc. (TMBI) survey. Some two-thirds (68%) of marketers and advertisers involved in digital and mobile advertising said that social platforms are their most important partners, up from 56% in the prior survey fielded just 10 months earlier. Read more »

B2B Marketers Keep the Focus on Content

May 15, 2017

There's no content fatigue setting in among B2B marketers, according to the 2017 Digital Trends in B2B [download page] report from Econsultancy and Adobe. Not only is content marketing by far the top digital priority for B2B marketers this year, but it's also the discipline most likely to get a spending hike this year. Read more »

Email’s Not Dead; Brands Are Innovating With It. Here’s How.

May 1, 2017

It wasn't so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital channel. But what are they doing to get better? A report from Econsultancy and Adestra [download page] offers some insights. Read more »

What’s the Biggest Challenge in Proving Marketing ROI?

April 19, 2017

While most marketers feel that it's getting easier to prove marketing's impact, only slightly more than one-quarter of marketers feel very effective in their ability to demonstrate marketing's value internally, new research from TrackMaven has found. The main challenge appears to be attributing social and content to revenue, per the report. Read more »

Millennial Investors, Skeptical of Human Advisors, Prefer Hybrid Traditional and Robo-Advice

April 17, 2017

When it comes to financial advice, Millennial investors are hesitant to put complete faith in human advisory services, preferring instead to go with a hybrid model, which includes a combination of digital tools and human advice, according to a survey from Accenture. Read more »

Marketer Are Prioritizing Implementation Considerations When Evaluating Automation Systems

April 14, 2017

Ease of implementation is the most common factor evaluated by marketers when selecting a marketing automation system, new research [download page] from Ascend2 has found. In its survey of 228 marketing professionals - mostly from medium-to-large companies - Ascend2 found more respondents considering implementation (54%) an important aspect than cost of ownership and pricing (43%). Read more »

The Biggest Challenge for Video Advertising Today is the Consumer Experience

April 12, 2017

Video advertising may be one of the most difficult channels to measure for ROI, but a new FreeWheel study [download page] says there's a bigger problem: the ad experience. At least that's the (slight) consensus among the people who should have some thoughts about this - decision-makers who've spent at least $1 million on video ads in the past year. Read more »

What Do B2B Marketers Enjoy Most About Their Jobs?

April 11, 2017

The majority of B2B marketers say that they enjoy the more creative and strategic aspects of their jobs, such as developing and launching new campaigns (76.7%), according to [download page] a survey from the Martech Industry Council and Leadspace. Likewise, they take pleasure in creating and building new marketing programs (69.8%) and planning and executing major events (38.2%). Read more »