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Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to RiseWhile artificial intelligence adoption isn't as widespread as other technologies, planned use is robust.June 29, 2017

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page]... READ MORE
How Are Businesses Using Social Listening Tools?

How Are Businesses Using Social Listening Tools?Almost half of social listening software users are monitoring company executives.April 6, 2017

Companies are using social listening tools primarily to enhance customer relations by monitoring customer requests, questions and concerns (86%), according to a report by Clutch that surveyed 300 users of social listening tools at companies with at least 100... READ MORE
What Are the Most Popular B2B Data Providers?

What Are the Most Popular B2B Data Providers?Zoominfo seems to be the most popular provider for marketers, who are generally happy with the data they receive from these services.April 3, 2017

ZoomInfo appears to be the leading data provider for B2B marketers, with 41% of respondents to an Openprise study [download page] reporting that they have used its services. ZoomInfo is even more popular with enterprise companies (5,000+ employees), with 61%... READ MORE
Customer Communities Used Primarily for Listening, Research

Customer Communities Used Primarily for Listening, ResearchThe primary use of a customer community is to listen to members' needs in order to market better.February 20, 2017

Customer and employee communities have quite an impact on the organizations that run them, according to a Leader Networks survey [download page] of 271 marketing and community leaders primarily from B2B (41%) firms and Associations/Non-Profit Organizations... READ MORE
How Customer Service is Working With Marketing

How Customer Service is Working With MarketingTwo-thirds of service professionals say they share common goals and metrics with marketing.January 30, 2017

Customer service and marketing are becoming more intertwined, especially considering the impact that service experiences can have on customer retention and loyalty. A new report from Salesforce [download page], based on a survey of more than 2,600 service... READ MORE

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