About 9 in 10 survey respondents report that their organization is increasing its investments in data services.
Customer Relationship Management Articles
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Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
B2B CRM Users Are Highly Focused on Nurturing Leads and Customers
A top priority for maximizing CRM over the coming years is getting a complete view of customer interactions.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
SMBs Detail Their Most Important CRM Features
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
How Long Does It Take to Implement A CRM Tool?
HubSpot appears to be a bit quicker than Salesforce, according to this report.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Most B2B Marketers Say Their MarTech Stack is Too Complex
About 1 in 5 describe it as “more complex than a black hole.”
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
What’s the Impact of a Cookie-Less Future on MarTech Stacks?
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.