An impressive 98% of marketers say that their martech ROI has improved this year.
Customer Relationship Management Articles
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B2B CRM Users Are Highly Focused on Nurturing Leads and Customers
A top priority for maximizing CRM over the coming years is getting a complete view of customer interactions.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
SMBs Detail Their Most Important CRM Features
Reporting and analytics are top of mind for SMBs, and CRM users are reporting greater accuracy since implementation.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
How Long Does It Take to Implement A CRM Tool?
HubSpot appears to be a bit quicker than Salesforce, according to this report.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
Most B2B Marketers Say Their MarTech Stack is Too Complex
About 1 in 5 describe it as “more complex than a black hole.”
CMOs Expecting to Up Their Brand Spending More Than CRM Investments
CMOs project an almost-10% increase in brand building spending in the coming year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
What’s the Impact of a Cookie-Less Future on MarTech Stacks?
3 in 4 Fortune 500 marketing leaders are introducing new use cases for AI.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
What’s in Today’s MarTech Toolkit?
About 9 in 10 are using a CRM system.