CMOs in the US are growing more optimistic about the prospects of increasing their number of new customers this year, with 79% expecting to see an increase in new customers over the next 12 months, compared to 72% feeling that way last year. But it’s not just customer...
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How Are Marketers Using Salesforce?
Among the many tools that businesses use, CRM platforms are among the most frequently leveraged technology solutions. One of the key benefits is the potential of CRM to assist in creating a single customer view, so it comes as no surprise a survey [download page] by...
Here’s What SMBs Consider When Evaluating New Technology
Nearly half (47%) of small and medium business (SMB) owners from across the globe say that finding the right technology to fit their needs is one of the factors that is constraining their business activities. So, what do SMB owners look for when choosing new...
Marketers Are Lagging in Their Use of CRM Data for Loyalty Programs
More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they're always using that data to its advantage, according to a Merkle survey [download page] of 200 marketers at large North...
B2B Marketers Are Prioritizing Measurement and Analytics Technologies
Four in 5 B2B marketers (83%) say they are going to focus more on data analytics in 2020. In line with this, measurement and analytics technologies emerge as their top investment priority to achieve data-driven marketing and advertising goals. Here are some other...
Key Reasons Salespeople Use CRM: Productivity and Organization
Among the various technologies available to aid sales and marketing efforts, CRM is one standout, used by a majority of both small and enterprise business. So, what are the advantages of using a CRM platform? Pipedrive surveyed [pdf] more than 1,600 sales...
Some B2B Marketing Processes Have Room For Improvement
Almost two-thirds of B2B companies are experiencing either profound (20%) or significant (44%) changes in their market conditions and customer behaviors. So how are organizations adapting? A new study [download page] from Econsultancy and Sojourn Solutions examines...
What Are World-Class Sales Leaders Doing That Others Aren’t?
An exceptional 9% of sales leaders qualify as world-class because they excel in 12 key sales practices. A new study [download page] from CSO Insights reports that these world-class sales leaders have higher win rates, quota attainment, seller retention and revenue...
How Are CDPs Helping Enterprise Businesses?
Roughly half (51%) of global enterprise companies are currently using a customer data platform (CDP), with larger enterprise organizations (those with annual revenues of at least $500 million) being more likely than smaller ones (annual revenue of $50-$500 million) to...
Enterprise Companies Need Improvement Making Changes From VoC Programs
With three-quarters of US consumers saying that customer experience factors into their purchase decision-making, voice of the customer (V0C) programs can play a vital role in improving customer experience. And while three in 5 (60%) enterprise companies say that their...
Two-Thirds of Marketers Say They’re Adding to Their MarTech Stack At Least Quarterly
CMOs are allocating a significant proportion of their budgets to marketing technology. In line with this spend, they are also appear to be adding new types of technologies to their marketing stacks at a rapid pace, according to a new study. Of the more than 240...
Why Do Companies Pursue a Single Customer View?
Customer experience (CX) is a critical and growing priority for many companies - and it's making them want to bring their customer data together. Indeed, improving the customer experience is the biggest driver for achieving a single customer view, according to a...
CPG Advertisers Are Spreading Their Retail Media Spending Across Several Networks
The biggest challenge in working with RMNs among the brand advertisers surveyed is a lack of collaboration with retailers.
Global Media Price Inflation to Dip Slightly This Year
While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Gaining Meaningful Insights from Data is Still Hard. Why?
Data has the potential to provide marketers with a wealth of meaningful information about prospects and customers -...
Troubles Measuring Impact Hinder B2B Video Efforts
About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed...
Half of Marketers Using Salesforce Report Employing AI
Artificial intelligence (AI) capabilities appear to be in higher demand because of the pandemic, with a report...