Customer Relationship Management Articles

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New Deck: Top 20 B2B Marketing Charts of 2018

Analytics, Automated & MarTech, B2B, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer Experience, Customer Relationship Management, Customer Satisfaction, Customer Service & Experience, Customer-Centric, Data-driven, Digital, Direct Mail, Display & Rich Media, Email, Featured, Industries, Lead Generation & Management, Marketing Budgets, Paid Search, Personalization, Retail & E-Commerce, Return on Investment, Search Engine Optimization, Social Media, Trade Shows & Events

From buyer-vendor relationships to demand generation and events, our collection of 2018's top B2B marketing charts reveals some of the most important trends in buyers' path to engagement, while also finding that vendors are making advances but have to room to grow in...

Enterprise Companies Use More Scalable Channels in Their Sales Cycle

Customer Relationship Management, Customer-Centric, Lead Generation & Management

While small businesses are still using the personal touch throughout their sales cycle, enterprise businesses are relying on more scalable channels, per Copper's CRM Benchmark Survey Report [download page], which surveyed more than 2,500 professionals across small,...

B2B Marketers Increasingly Integrate Traditional Demand Gen and ABM Processes

Analytics, Automated & MarTech, B2B, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer Relationship Management, Customer-Centric, Digital, Industries, Lead Generation & Management, Personalization, Return on Investment, Trade Shows & Events, Video

B2B marketers continue to largely prioritize traditional demand generation over account-based marketing (ABM) efforts, although the trend seems to be towards greater integration of the two, according to a Demand Gen Report (DGR) study [download page]. This year 38% of...

B2B Purchase Decision-Makers Say The Brand Matters

B2B, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Engagement, Customer Relationship Management, Customer-Centric, Data-driven, Digital, Featured, Industries, Internal Collaboration, Lead Generation & Management, Personalization, Social Media

B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor? As it turns out, a strong professional brand will do the trick, according to a new study...

These Tech Systems Will Help Enable Real-Time Customer Efforts, Business Leaders Say

Analytics, Automated & MarTech, Brand Loyalty & Purchase Habits, Brand-Related, Business of Marketing, Customer Experience, Customer Relationship Management, Customer Service & Experience, Customer-Centric, Data-driven, Marketing Budgets

Six in 10 business leaders at large companies believe that it's extremely important to deliver real-time customer interactions across touch points and devices today, and 8 in 10 feel that it will be extremely important in 2 years' time, according to a SAS-sponsored...

The Top Skills Needed to Get the Most Out of Customer Data Platforms, According to Enterprise Execs

Analytics, Automated & MarTech, Business of Marketing, Customer Engagement, Customer Relationship Management, Customer-Centric, Data-driven, Staffing

Half of executives at enterprise-level organizations believe that they're facing a high level of risk over the next 5 years from technology-driven disruption by startups or innovations by incumbent companies. That's according to a report from Treasure Data and Forbes...

What’s Standing in the Way of Better Sales & Marketing Alignment?

Analytics, Automated & MarTech, Brand Metrics, Brand-Related, Business of Marketing, Customer Relationship Management, Customer-Centric, Internal Collaboration, Lead Generation & Management

While there have been indications that sales and marketing alignment has been improving - at least at B2B companies - this continues to be a pressing issue at organizations. A new study [download page] from InsideView and Demand Gen Report delves into the challenges...

Brand Marketers’ Digital Investments Driven Primarily by Reach

Advertising Trends, Analytics, Automated & MarTech, Business of Marketing, Customer Relationship Management, Customer-Centric, Data-driven, Digital, Display & Rich Media, Marketing Budgets, Social Media

Brand marketers' top reason for investing in digital marketing is also the key factor limiting the success of their digital efforts, per results from a Viant study [download page]. And what is that factor? Audience reach. In its survey of more than 250 US brand-side...

B2B Advertisers Ahead of B2C In Use of Digital Ad Effectiveness Tools

Advertising Trends, Analytics, Automated & MarTech, B2B, Brand Metrics, Brand-Related, Customer Relationship Management, Customer-Centric, Digital, Industries, Paid Search, Spending & Spenders, Video

When it comes to measuring digital advertising effectiveness, B2B advertisers display a greater likelihood to rely on various technologies than their B2C counterparts, according to a study from Salesforce [download page]. That's particularly the case for data...

What Types of Data Sources Are Programmatic Advertisers Putting to Use?

Advertising Trends, Analytics, Automated & MarTech, Customer Relationship Management, Customer-Centric, Data-driven, Digital, Mobile Phone, Paid Search, Programmatic & RTB, Search Engine Optimization, Social Media, Tablet

Programmatic advertisers are leaning on a variety of data types, but see the need for better insights and reporting deliverables from those sources, a study from Centro [download page] has found. Based on an Advertiser Perceptions survey of 153 professionals in the...

SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity Issues

Analytics, Automated & MarTech, Cross-Media & Traditional, Customer Relationship Management, Customer-Centric, Digital, Email, Local & Directories / Small Biz

Three in 10 SMBs in the US (fewer than 1,000 employees) that have an email marketing solution in place also have marketing automation software, per results from an ActiveCampaign study [pdf]. The survey of email-using SMBs found that the bulk of those without a...

How Enterprise Organizations Are Enhancing Data-Driven Marketing

Analytics, Automated & MarTech, Business of Marketing, Content Marketing, Cross-Media & Traditional, Customer Experience, Customer Relationship Management, Customer Service & Experience, Customer-Centric, Data-driven, Digital, Email, Marketing Budgets, Mobile Phone, Personalization, Tablet

Companies at the highest levels of digital maturity - numbering about 1 in 4 enterprise organizations across North America and Europe - rely on data "as a foundation for all of their digital efforts," says Adobe in its 2017 Digital Marketing Study. These companies are...

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Customer Relationship Management Articles

Additional categories:

Enterprise Companies Use More Scalable Channels in Their Sales Cycle

B2B Marketers Increasingly Integrate Traditional Demand Gen and ABM Processes

The Top Skills Needed to Get the Most Out of Customer Data Platforms, According to Enterprise Execs

SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity Issues

How Enterprise Organizations Are Enhancing Data-Driven Marketing

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The State of CRM Data Management

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