CEOs are having trouble figuring out how Millennials' needs differ from their other customers' needs, according to recent research. Now, the 2018 NGCX Benchmark Report finds that different preferences held by Millennials are forcing customer experience (CX) executives...
On a general level, users of social media sites in the US are less satisfied with those platforms than customers of dozens of other industries, according to a report [download page] from the American Customer Satisfaction Index (ACSI). In fact, social media ranks 42nd...
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives, according to a report [download page] from Opus and Event Marketer. Both groups look to drive sales revenue as well as educate customers, prospects and...
Score another one for streaming services. On the heels of a study indicating that customers perceive much more value from video streaming than pay-TV services, a new report [download page] from the American Customer Satisfaction Index (ACSI) reveals that customer...
Snapchat has reportedly redesigned its much-maligned redesign, and with good reason. Recent data from YouGov shows just how great a toll the redesign took on Snapchat's favorability among US Millennials. YouGov tracked the impact of the redesign by looking at two...
Brand marketers are prioritizing the customer experience this year, and it seems as though they're doing so with good reason. Some 73% of people in 12 countries around the world - including 75% in the US - believe that the customer experience is an important factor in...
How does sales outreach look and feel from the buyer's side? That's the question ValueSelling Associates wanted to tackle in its "Sales from the Buyer's Perspective" study [download page], conducted with Training Industry, through a survey of 260 respondents with...
The most trustworthy information sources for B2B buyers are also their most influential, details TrustRadius in its second annual B2B Buying Disconnect study [download page]. And that link between trust and influence seems to extend to vendors themselves: those that...
Customer experience (CX) efforts aren't primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience. That's according to a report from Verndale [download...
Customer Success executives at tech companies are primarily focused with reducing churn and increasing product usage, but may be missing opportunities to gain referrals and upsell their customers, according to a report from Regalix [download page]. Based on a survey...
Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce subscription services - and why? A McKinsey survey offers some...
The state of data quality is not trending in the right direction. A report from Experian Data Quality (EDQ) [download page] reveals that US organizations believe that one-third of their customer and prospect data is inaccurate in some way, up 5% points year-over-year....
Some 57% of subscribers have canceled a service due to a recent price hike.
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
The number of unique interactions per attendee increased by 8% year-over-year.
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they...
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time,...
In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s...