Customer Satisfaction Articles

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Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual "Loyalty Report" [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being "very satisfied" with their...

Top 10 Marketing Charts of the Month – January 2017

Top 10 Marketing Charts of the Month – January 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media's purchase influence; e-commerce and m-commerce popularity; adoption of voice-enabled digital assistants; business trust and buzz;...

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