Customer Satisfaction Articles

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[STUDY] Marketing Financial Services to Millennials

[STUDY] Marketing Financial Services to Millennials

Millennials present apparent contradictions to financial services marketers: they're underbanked but increasingly using financial institutions for non-account purposes; and while open to non-traditional brands, they choose the big 3 at a greater rate than the...

Friday Research Wrap, 4/8/16

Friday Research Wrap, 4/8/16

Marketers' biggest struggle with measuring marketing signals (performance measurements such as impressions, conversions, CTR, ROI and cost-per-engagement) is the wide array of systems that capture and measure those signals, per results from an Origami Logic survey of...

What Do Top-Performing Marketers Do Differently?

What Do Top-Performing Marketers Do Differently?

Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership, according to Salesforce's latest annual "State of Marketing" report that surveyed almost...

What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?

What Do US Consumers See As Their Core Drivers of Satisfaction With Companies?

Value, customer service, product quality and trust are among the core drivers of US consumers' satisfaction with companies, per results from Accenture Strategy's latest annual Global Consumer Pulse Survey. These are also attributes that consumers around the world feel...

Which Experiences Are Customers Most Satisfied With?

Which Experiences Are Customers Most Satisfied With?

Source: The Harris Poll Notes: Consumers are highly satisfied with their shopping and dining experiences, according to a recent Harris Poll, with roughly 9 in 10 reporting being at least somewhat satisfied with their last visit to a restaurant (91%), their last online...

Top 25 Marketing Charts of 2015

Top 25 Marketing Charts of 2015

2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...

C-Suite Sees Social Rising In CX Importance

C-Suite Sees Social Rising In CX Importance

Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and...

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