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Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for Travel

Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for TravelSharing services' main perceptual advantages over traditional services relate to value and authenticity of the local experience.August 11, 2017

As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them. That’s according to the latest annual Allianz Travel Insurance Sharing Economy Index produced in... READ MORE
Product Quality and Service The Key Levers in B2B Customer Loyalty

Product Quality and Service The Key Levers in B2B Customer LoyaltyPrice seems to erode more than engender loyalty, while the opposite is true for corporate reputation.August 2, 2017

B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers’ loyalty once... READ MORE
People’s Most Important Customer Experience Attribute Isn’t Changing

People’s Most Important Customer Experience Attribute Isn’t ChangingThey don't need their history with the brand to be recognized across all channels.July 18, 2017

Marketers are continuing to prioritize the customer experience this year, focusing on making it more valuable, relevant, and easy to understand. What they should keep in mind is that the most – and least – important aspects of the customer... READ MORE
How Retailers Can Improve the Product Ownership Experience, per Consumers

How Retailers Can Improve the Product Ownership Experience, per ConsumersTroubles with service post-purchase are frustrating to shoppers.July 11, 2017

Retailers and manufacturers could stand to improve the post-purchase experience, according to a study from The CMO Council and LiveTechnology. In fact, just 1 in 6 consumers surveyed reported receiving excellent post-purchase service, and the lack of such... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.June 27, 2017

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE

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