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People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization TacticsShoppers aren't on board with the use of facial recognition technology to identify them as loyal customers.July 12, 2017

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to... READ MORE
Pressure Builds on Marketers to Measure Performance and Impact

Pressure Builds on Marketers to Measure Performance and ImpactMarketing needs to improve in deriving insights from data and making course adjustments based on data.June 16, 2017

The pressure on marketing to measure its value, impact and contribution is growing, according two-thirds of respondents to the 2017 Marketing Performance Management (MPM) Benchmark study conducted by VisionEdge Marketing in partnership with Hive9 and Valid... READ MORE
Where’s the Art in Data-Driven Marketing?

Where’s the Art in Data-Driven Marketing?It's one thing to run a test. It's another to interpret the results and use them to persuade another party.June 5, 2017

Marketing today tends to be more science than art, though it’s not at the scientific level of software development and IT. At least that’s the view of more than 600 participants to a study fielded by Chief Marketing Technologist and Third Door... READ MORE

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