84% are worried about companies selling their information to others without them knowing.
Data-driven Articles
Additional categories:
From Data to Insights. What’s the Timeline?
About one-quarter of senior marketers say they have access to real-time insights.
Advertisers Estimate Wrong Ad Creative Served to Wrong Consumers About 25% of the Time
Correcting this could increase ROI by an estimated 29%, according to advertisers.
A Lot of Data Goes into an Omnichannel Measurement
Omnichannel and strategy decision-makers foresee an increase in investment in omnichannel intelligence platforms.
The Top Challenges of Using Retail Media Networks
Despite previous indications that advertisers were using RMNs for more than lower-funnel objectives, that’s the main challenge cited in this study.
Commerce Media Decision-Makers Report Strong ROI
Almost 9 in 10 agree that advertisers demand more transparency with first-party data than their organization wants to offer.
What’s the State of the Marketing-Finance Relationship?
The biggest factors restraining better marketing-finance alignment include metrics/goals and priorities/incentives.
As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets
Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.