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Customer-Centric > Personalization

Top 10 Marketing Charts of the Month – February 2017

March 13, 2017

This month's quick-hit set of top charts includes the following topics: budget trends, by channel; Super Bowl ads; B2B lead gen channels; trustworthy B2B info sources; Millennials' brand loyalty; distribution of affluents by generation; "most powerful" brands; how brands are using Snapchat; and the top opportunity for marketers this year. Read more »

Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet

March 2, 2017

The NRF recently issued a fairly optimistic forecast about retail sales this year, and the sector might also be buoyed by new study data indicating that customer satisfaction has rebounded after a couple of years of decline. Indeed, the latest industry-focused research [download page] from the American Customer Satisfaction Index (ACSI) indicates that customer satisfaction with the retail trade sector (excluding e-commerce) has improved by a sizable margin, increasing 3.5 points to 78.3 on a 100-point scale. Read more »

How Are Marketers Using Data to Personalize Experiences?

March 2, 2017

Research has shown that personalization can provide a significant lift for marketers across various KPIs, and a new Monetate survey [download page] of 131 marketers finds that they are in the process of implementing personalization strategies at their organizations. Read more »

Retail Marketers Using AI Most Commonly For Search & Recommendations

February 28, 2017

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to a new report from Sailthru [download page], with these marketers most commonly using AI in search. Read more »

Stats Show List Segmentation Tools Provide Significant Lift in Email Clicks

February 24, 2017

Email marketers have long looked at segmentation as a leading way to increase email response rates and have made it one of their top email priorities. Recently, MailChimp dove into its customer data to provide stats demonstrating┬áthat segmentation does actually work. Read more »

Which Account-Based Marketing Tactics Seem to be Working?

February 17, 2017

Not surprisingly, the leading objective of account-based marketing (ABM) is to grow revenues per existing account, although many marketers are also hoping that ABM will increase their number of new accounts, according to a new study [download page] from Ascend2 and its Research Partners. The survey delves into the tactics marketers are finding effective as well as those requiring the most effort. Read more »

What Types of Experiences Influence Millennials’ Brand Loyalty?

February 15, 2017

Almost two-thirds of American adults feel that the types of experiences that make them loyal to a particular brand or provider have changed to some degree over the past 3 years, research from Accenture Strategy has found. For youth, product and service experiences are becoming more important drivers, as is trust in data privacy. Read more »

Improving the Customer Experience Proves The Top Opportunity for 2017 And Beyond

February 15, 2017

Improving the customer experience will continue to be a top opportunity in the coming years, according to a recent study [download page] from Econsultancy and Adobe. A leading 22% share of company marketers surveyed indicated that optimizing the customer experience would be their most important opportunity this year. Read more »

2017 Marketing Budget Trends, by Channel

February 13, 2017

Which channels are marketers going to be investing more - and less - in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers' plans for this year. Hint: social media marketing appears to be ripe for further spending, and enthusiasm around content marketing remains healthy. Read more »

Enterprise Organizations Focus on Personalized Marketing to Meet Customers’ Needs

February 6, 2017

Only 1 in 4 business leaders believe that customers are loyal, while 62% feel that the concept of loyalty is close to - if not already - obsolete, according to a Forbes Insights study [download page] produced in association with Gap International. The survey of business leaders from companies with at least $1 billion in annual revenues reveals that in an increasingly customer-centric environment, personalized marketing is the top area of focus. Read more »