The leading reason why marketers will increase their spending on direct mail is the improved ability to activate omnichannel campaigns.
Personalization Articles
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Most Enterprise Marketers Are Using AI in Their Email Campaigns
AI is being heralded for its potential use in content personalization.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving
The ability to integrate with digital campaigns is one of the leading advantages of direct mail.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Offers Spur Direct Mail Engagement Among Older Adults; Design Plays a Role with Younger Recipients
Personalization of a direct mail piece is also more likely to inspire action among younger than older adults.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
CMOs Testing Various Replacements for Third-Party Cookies
GA4 is the most widely adopted, while many are planning to use contextual advertising.
It’s Getting Pricier to Acquire and Retain Customers, B2C Marketers Say
A majority say that the cost of acquisition marketing has increased over the past year.
In Bid to Improve CX, B2B Marketers Look to Expand Their Retention Strategies
B2B marketers report being more focused on profitability than growth this year.
Email Marketers to Focus on Personalization in the Year Ahead
Email marketers are also looking to automate more aspects of their email programs.
Here’s What Bothers Consumers Most When Shopping Online
Slow sites top the list of online shopping frustrations.
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Consumers Willing to Share Relevant Interests with Favorite Brands for Personalization and Incentives
Consumers appear willing to share relevant interests with brands, and find personalization based on those interests and preferences useful.
CMOs Testing Various Replacements for Third-Party Cookies
GA4 is the most widely adopted, while many are planning to use contextual advertising.
It’s Getting Pricier to Acquire and Retain Customers, B2C Marketers Say
A majority say that the cost of acquisition marketing has increased over the past year.