About half have also tried to unify the digital experience across channels.
Personalization Articles
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B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
5 Points on the State of Email Marketing
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
How Do Marketers Feel About Data Collection and Consent?
Surprisingly, only 1 in 4 marketers surveyed think consumer consent is needed to share data with other companies.
Which Features Drive A Positive Online Shopping Experience?
The majority of online shoppers want to see detailed product descriptions.
US Adults Unhappy with Streaming Video Ad Loads
More than two-fifths say they are shown too many ads on streaming services.
D2C Brands Look to Leverage Data for Personalization
Many also expect to analyze Big Data from external sources to generate insights.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Marketers Are Still Reliant on 3rd-Party Cookies
Half of senior marketers surveyed say that third-party cookies make up the majority of the data their company uses.
Amid Growing Reliance, How Will Marketers Enhance Their First-Party Data?
Close to two-thirds will do so by growing email lists via newsletters.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Personal Data: What Will Consumers Share for, and What Goes Overboard?
The vast majority will trade their data for discounts and coupons as well as for loyalty rewards.
Retailers Appear to be Shifting Dollars from Social to Search
Two-thirds of respondents said that their KPIs in paid social declined to some extent in 2022.
Consumers Want to Feel Appreciated by Brands
There has been significant growth in the share of consumers who favor messaging that treats them like a VIP.