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People Are Using Amazon Shopping Services Other Than Just Prime

People Are Using Amazon Shopping Services Other Than Just PrimePrime Pantry has been used by almost twice as many people as Amazon Echo.July 19, 2017

Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by Walker Sands [download page] have used an Amazon shopping... READ MORE
People’s Most Important Customer Experience Attribute Isn’t Changing

People’s Most Important Customer Experience Attribute Isn’t ChangingThey don't need their history with the brand to be recognized across all channels.July 18, 2017

Marketers are continuing to prioritize the customer experience this year, focusing on making it more valuable, relevant, and easy to understand. What they should keep in mind is that the most – and least – important aspects of the customer... READ MORE
People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization TacticsShoppers aren't on board with the use of facial recognition technology to identify them as loyal customers.July 12, 2017

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to... READ MORE
Top 5 Use Cases on Smartphones: Messaging Comes First

Top 5 Use Cases on Smartphones: Messaging Comes FirstSocial media is also in the mix, though it sits behind email.July 10, 2017

More US smartphone owners regularly use messaging than make phone calls, according to a recent study from Axway. The survey asked respondents to identify their top 5 use cases, with 70% pointing to messaging, ahead of phone calls (62%) and email (54%).... READ MORE
Building Trust in Mobile Apps & Services: Data Privacy is Key

Building Trust in Mobile Apps & Services: Data Privacy is KeySmartphone users want more control over how their data is used.July 7, 2017

Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across 10 countries. In fact, almost half of the respondents... READ MORE

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