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Customer-Centric > Privacy & Security

4 in 10 Adults Say They’ve Bought Something They Saw on Social Media

January 9, 2017

Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there's reason to believe that social media will be increasingly used as a vehicle for product discovery, given that 85% of Gen Z reports using social to learn about new products. But to what extent does social media influence purchases? A recent survey [download page] from SUMO Heavy Industries offers some insights. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

How to Decrease Email Unsubscribes and Spam Complaints

November 7, 2016

litmusfluent-top-reasons-consumers-unsubscribe-from-promo-emails-nov2016List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges. New survey data from a couple of studies indicates that consumers can be persuaded to not unsubscribe, with options for messaging frequency and increased relevance and personalization key elements. Read more »

Top 10 Marketing Charts of the Month – October 2016

November 4, 2016

mctop10oct-16-entryThis month's quick-hit set of top charts includes the following topics: traditional TV viewing trends; optimizing video ad effectiveness; teens' favorite social platform; when social post engagement rates peak; most annoying aspects of marketing emails; mobile shopping obstacles; B2B content marketing trends; conversion rate optimization methods; most-used analytics tools; and brand loyalty leaders. Read more »

Which Messaging Apps Are Most Popular – And Most Used?

October 28, 2016

metrixlab-most-installed-messaging-apps-smartphones-oct2016The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that WhatsApp is less popular in US than in Europe, while Snapchat has more popularity stateside. Read more »

How Do Americans Feel About FinTech?

October 27, 2016

blumbergcapital-consumer-views-traditional-banking-v-fintech-solutions-oct2016Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that traditional institutions as currently known will cease to exist during their lifetimes, survey respondents generally prefer a mix of traditional banking services and innovative new technologies to a single paradigm. Read more »

What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?

October 26, 2016

mapp-factors-preventing-consumer-purchases-on-mobile-devices-oct2016Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices - and smartphones in particular - continue to lag desktops and computers. A new survey from Mapp [download page] provides some insights as to why this is the case. Read more »

Is There Any Early Consumer Interest in Snapchat’s Spectacles?

October 17, 2016

yougov-consumer-interest-purchasing-snapchat-spectacles-oct2016Snapchat's announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very interested in purchasing Spectacles, though another 9% said they were somewhat interested. Even so, 7 in 10 respondents said they're not at all interested. Read more »

Minority of North American Enterprises Understand Cross-Channel Buying Journeys

September 21, 2016

econsultancyepsilonconversant-enterprise-org-data-related-capabilities-sept2016Almost 9 in 10 brand and business executives at enterprise organizations in North America (at least $225 million in revenues) say that it's at least a medium priority to provide and maintain an integrated consumer experience across digital media and devices. But far fewer are able to understand their customers' cross-channel and cross-device behaviors, according to an Econsultancy report [download page] in association with Epsilon and Conversant. Read more »

How Companies Can Stop Customers From Leaving After A Data Breach

August 29, 2016

KPMG-Customer-Bank-Switching-Factors-Post-Breach-Aug2016Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization's reputation. But it's not just a company's reputation that's affected: a new study from KPMG [pdf] finds that a sizable share of customers would leave a retailer following a data breach. Read more »