Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Privacy & Security Articles
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Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
Privacy Remains A Concern for Smart Speaker Owners
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.
Smartphone Users Express More Comfort with Data Privacy, but Remain Concerned
6 in 10 agree that they’re concerned about the amount of data that mobile apps and services collect about them.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
Fewer Than Half of US Adults Appreciate Their Data Being Used to Personalize Their Online Experience
However, more agree than disagree that they appreciate their data being used to personalize online experiences.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.
How Can Travel Brands Improve Their Personalized Experiences? Travelers Weigh In.
The most common expectation is a consistent experience across all communications channels.
Are iOS App Users Consenting to Tracking?
Almost 1 out of every 2 instances of a user being shown the prompt results in that user consenting.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Brand Reputation Is More Important Than Price, Almost Half of US Consumers Say
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
More Americans Are in Support of a TikTok Ban Than Not
Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Consumers Build Trust in Companies Slowly – and Lose it Quickly
Data privacy is a key determiner of brand trust.
Consumers Express Preference for Contextually Relevant Ads
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.