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User Retention Still the Key Challenge for App Marketers

User Retention Still the Key Challenge for App MarketersRemarketing is becoming more popular with app marketers.September 12, 2017

App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download page]. But focusing their marketing on acquisition may be... READ MORE
Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?Websites and email remain the most commonly-used during all stages of the funnel.September 1, 2017

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience, according to a Marketo study [download page], with vendors less likely to provide a consistent experience than buyers are to value one. The good... READ MORE
Major Retail Brands Are Counting on AI to Improve Customer Engagement

Major Retail Brands Are Counting on AI to Improve Customer EngagementThere remains some confusion about AI's use cases, though.August 18, 2017

Two-thirds of CMOs and senior marketers at major retail brands such as Best Buy and Urban Outfitters will shell out upwards of $1 million on artificial intelligence (AI) and machine learning this year, including about one-fifth who will spend at least $50... READ MORE
Direct Media Response Rate, CPA & ROI Benchmarks in 2017

Direct Media Response Rate, CPA & ROI Benchmarks in 2017Some key figures from the DMA's latest report.June 26, 2017

The Data & Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest Response Rate Report, an in-depth study of direct marketing. With direct marketers’ use of multiple channels on the rise, the report... READ MORE

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