Not surprisingly, TikTok is the platform that has witnessed the fastest growth in consumers’ brand engagement.
Customer Engagement Articles
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Metaverse Marketing Rationale Rests on Branding, Engagement
1 in 4 ad buyers expects to increase focus on Web3 in 2023.
Event Organizers’ Top Challenges Differ by Event Type
Registrations and attendance are bigger challenges for in-person than virtual events, while the opposite is true for engagement.
How Do B2C Marketers Plan to Use the Metaverse?
Almost 1 in 3 B2C marketers in the US say that they are using the metaverse as part of their current marketing program.
What Are ABM Practitioners’ Top Challenges?
Sales and marketing alignment is both a top benefit and a top challenge of ABM programs.
6 in 10 SMBs Are Using Social Media Marketing to Increase Customer Engagement and Traffic
1 in 3 SMBs have enabled social commerce for their businesses.
3 in 4 B2B Demand Gen Marketers Agree: Younger Buyers to Increasingly Avoid Sales Calls
Majorities also agree that prospects will consume more content in their buyer journey and that they’ll need to adapt their lead scoring as a result.
Which Types of Interactive Content Are Working for Marketers?
Interactive emails are perceived to be effective and relatively easy to execute.
Instagram Brand Post Reach Rates Declining
Engagement rate by reach has also plummeted on Facebook in recent months.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
How Can Influencers Become More Valuable to Brands?
Marketers would like influencers to build interest and purchase intent.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
How Are Marketers Paying Influencers?
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.