Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Data-driven Articles
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Data is Critical to B2B Marketing Efforts. Which Types Are Being Used?
Social media engagement and email marketing data are the most commonly used.
Programmatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy.
How Do Consumers Want Brands to Collect Their Info?
Survey-based data collection is preferred, with much less interest in cookies.
Confidence in Brands’ Responsible Use of Consumer Data Remains Scarce
Almost half are hardly or not at all confident in brands’ responsible use of their personal data.
Most Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.
2023: A Down Year for Direct Mail
It was “the largest pullback since the 2009 recession.”
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
ATT’s Negative Impact on User Acquisition Easing, per App Marketers
Some 44% say that ATT negatively impacted them last year, down from 64% in 2022.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
Use of Data and Analytics to Improve CX Considered A Key Source of Competitive Advantage
While two-thirds of brands are aware of predictive analytics, only about 1 in 4 are currently deploying it.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
3 in 4 Adults Feel They Have Little to No Control Over Their Personal Data
84% are worried about companies selling their information to others without them knowing.