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Rising Programmatic TV Investments Have Better Targeting in Mind

Rising Programmatic TV Investments Have Better Targeting in MindFirst-party data will help derive better insights, marketers say.October 16, 2017

Programmatic TV is mainstream, declares Adobe Digital Insights (ADI) in a recent study that surveyed more than 400 US and UK professionals from agencies and brands. These executives, who are decision-makers for placement of TV or digital media marketing,... READ MORE
Top Marketing Mandate: Accelerating Revenue Growth

Top Marketing Mandate: Accelerating Revenue GrowthMarketing and sales are generally working together to achieve their top goals.September 25, 2017

Marketing isn’t just about demand generation – in fact it’s more about revenue growth, according to results from a new CMO Council study [download page] produced with SAP Hybris. Indeed, marketers surveyed for the report identified... READ MORE
Industry: Marketing Needs More Human Insights Than Automation

Industry: Marketing Needs More Human Insights Than AutomationThe majority of advertisers and agencies feel that marketing needs mostly human insights, with some automation mixed in.September 18, 2017

With the rapid expansion of marketing technology, marketing has taken on a much greater capacity for automation. But that shouldn’t come at the expense of insights generated by… people. In a recent survey [download page] of advertisers, agencies... READ MORE
Here’s How Marketers Are Deciding Where to Put Their Media Dollars

Here’s How Marketers Are Deciding Where to Put Their Media DollarsAudiences and ROI figure prominently. But where can ROI best be tracked, and whose data can be trusted?September 13, 2017

Go where you audience is. That’s the word from the industry, according to a new study [download page] from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience... READ MORE

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