Almost two-thirds consider it “creepy” to receive ads from brands they don’t recognize targeting them based on their location.
Data-driven Articles
Additional categories:
2023: A Down Year for Direct Mail
It was “the largest pullback since the 2009 recession.”
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
ATT’s Negative Impact on User Acquisition Easing, per App Marketers
Some 44% say that ATT negatively impacted them last year, down from 64% in 2022.
Which Technologies Are Moving the Needle on Digital CX?
An impressive 98% of marketers say that their martech ROI has improved this year.
Use of Data and Analytics to Improve CX Considered A Key Source of Competitive Advantage
While two-thirds of brands are aware of predictive analytics, only about 1 in 4 are currently deploying it.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.
What Do Agencies See as the Benefits of Dynamic Creative?
There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.
The Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.
Where DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in.
About Half of Marketing Operations Teams Work Closely with the C-Suite
The higher the company’s revenue, the more likely that the Marketing Ops team works in close concert with the IT team.
What Business Goals Are Driving ABM Investments?
The most commonly cited goals are to create wider engagement with the ideal customer profile and to improve win rates.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Marketing Leaders Worry About Falling Behind on Generative AI
Marketers seem to be having a bit more FOMO than sales and service leaders.
What Do Agencies See as the Benefits of Dynamic Creative?
There’s room for improvement in collaboration between people working on creative, data analytics and ad serving.
The Benefits of AI Seem Clear to Marketers. What About the Challenges?
The leading AI ethics concerns among B2C marketers include privacy invasion, IP issues, and the absence of human supervision.