Most agree they have access to all the data they need, but they’re not fully confident in their access.
Data-driven Articles
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CDP Users Look to Improve Efficiency and Return on Marketing Spend
Data security and privacy/compliance are important criteria when selecting a CDP.
Few B2C Marketers Have A Data Clean Room
Just 1 in 5 marketing leaders report having a data clean room, though more are planning to have one.
Where is Technology Proving Most Valuable in Account-Based Marketing?
Technology is proving important in executing and measuring account-level ad campaigns as well as measuring account engagement.
Here’s How Marketers Are Planning to Use AI to Improve CX
Marketing leaders are looking to AI to predict customer behavior and needs.
Changing Customer Journeys Are Impacting CX Strategies
Marketing leaders are far from reaching maturity in CX coordination across departments.
What Challenges Are Brands Facing When Reaching Target Audiences?
Some brands are changing their target audiences in response to the current environment.
B2B Leaders Are Facing More Headwinds in Data Quality Investments
Competing priorities are rising as a challenge to data quality investments.
Are B2B Go-to-Market Teams Aligned on Common Goals?
The top challenge standing in the way of aligning go-to-market teams is data quality.
Marketers Take A Closer Look at Identity Solutions
A growing number of marketers are feeling the urgency to select an identity solution.
How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
Half of Consumers Say They’ve Seen Benefits from Sharing Data with Brands
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
8 in 10 Adults Want More Control Over Their Identity on the Internet
Fewer than half of consumers around the world trust how internet services use their data and personal information.
CEOs to Raise Focus on Profitability, with CX Slightly Less of a Priority
Three in 4 believe that competitive advantage will depend on who has the most advanced generative AI.