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Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011

Mobile’s Share of Internet Use in Key Markets Has Doubled Since 2011No surprises here: mobile's forecast to grab an even larger share of internet use and digital ad spend in the coming years.October 23, 2017

Don’t expect mobile devices’ influence in digital consumption and advertising to stall anytime soon. With smartphone penetration expected to climb to 2 out of every 3 people in 52 key countries by next year, digital media will continue to skew... READ MORE
How Many Americans Are Sports Fans?

How Many Americans Are Sports Fans?There's been a decline in pro football's fan base (hello, politics), but it remains one of the most popular sports in America.

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from... READ MORE
How Are Teens Spending Money?

How Are Teens Spending Money?More than one-fifth of US teens' spending goes to food and restaurants.October 19, 2017

Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper Jaffray. Both average-income and upper-income teens... READ MORE
Shoppers Go Online For Variety, In-Store For Service

Shoppers Go Online For Variety, In-Store For ServiceSight and Touch elevate the in-store experience, shoppers say, but they're more mixed on the impact of Sound.

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store... READ MORE
Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the US

Netflix Surges Past 100M Paid Memberships, Now Has More Internationally Than in the USNetflix's paid memberships outside the US have doubled in the past 2 years. Larger investments in original content seem likely to pay off in more subscriptions.October 17, 2017

Netflix’s international business has overtaken its domestic one for the first time in paid membership, according to the streaming giant’s latest earnings report [pdf]. The subscription video-on-demand (SVOD) service added almost 5 million paid... READ MORE

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