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2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

2 in 3 Asian-American Millennials Are Interested in Trying the Latest TechHispanic Millennials are also avid consumers of emerging technology.July 31, 2017

Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and... READ MORE
The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE
Radio’s Weekly Audience is Large… And Growing

Radio’s Weekly Audience is Large… And GrowingThe number of weekly Hispanic listeners (12+) has grown by more than 5% over the past 2 years.June 27, 2017

Radio has remained largely immune to the disruption wrought by the internet on other traditional media types: recent estimates suggest that radio listening time has remained steady over the past 5 years, while AM/FM listeners themselves say they’re... READ MORE
Surprise: Trust in Advertising on the Rise?

Surprise: Trust in Advertising on the Rise?Trust in advertising declines alongside rising educational attainment and income levels.March 28, 2017

In a somewhat surprising twist given what seemed to be current attitudes towards advertising, new survey data suggests a large shift towards greater trust in ads! To wit, a 2014 survey from YouGov found a little over half the general population (56%)... READ MORE

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