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Demographics & Audiences > African-American

The State of Traditional TV: Updated With Q3 2016 Data

January 11, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in,¬†giving us now almost 6 years' worth of data on Americans' traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let's take a look. Read more »

3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year

December 29, 2016

Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and traditional media advertising continues to have a strong influence on consumers' purchase decisions. In this article, we highlight 3 key stats about traditional media audiences from our latest Media Audience Demographics study. Read more »

Newspaper and TV News Trusted More Than Online Sources

December 29, 2016

Fresh off the heels of research suggesting that adults trust traditional media ads more than digital ones, a study from YouGov [pdf] indicates that Americans are more likely to trust news that they read about in the newspaper or see on TV than they are to trust what they read online. Read more »

Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?

December 19, 2016

Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts' newest report - our 3rd annual 2016 edition of "US Media Audience Demographics" - provides marketers with crucial, high-quality data identifying the media channels that most appeal to various demographics groups. Read more »

Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

December 2, 2016

nielsen-smartphone-penetration-by-age-group-in-q3-dec2016Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen's data, based on a monthly survey of more than 30,000 mobile subscribers, shows that feature phones have become essentially extinct among younger subscribers. Read more »

Average US Household Size Declines Again As More Americans Live Alone

November 29, 2016

census-average-us-household-size-1947-2016-nov2016Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family dynamics, the average household size is 2.53 this year, down from 3.3 some 50 years ago. Read more »

Is There Any Early Consumer Interest in Snapchat’s Spectacles?

October 17, 2016

yougov-consumer-interest-purchasing-snapchat-spectacles-oct2016Snapchat's announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very interested in purchasing Spectacles, though another 9% said they were somewhat interested. Even so, 7 in 10 respondents said they're not at all interested. Read more »

How Many Sites Do We Visit On Our Smartphones Each Month?

October 13, 2016

nielsen-number-of-sites-visited-by-device-and-group-oct2016We know that there is heavy competition for app users, as apps must first be discovered and then users retained (both of which are tough propositions in and of themselves). But how about mobile sites? As it turns out, a Nielsen study demonstrates that adults in the US visit more desktop sites than smartphone sites, but the gap is narrowing. Read more »

Who’s Watching How Many TV Channels?

October 3, 2016

nielsen-number-channels-viewed-by-age-race-ethnicity-svod-access-sept2016American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed, details a recent report [download page] from Nielsen. Black Americans, who are the heaviest TV viewers, had the most number of TV channels available to them (218) and watched the largest percentage (11.3%), such that on average they viewed close to 25 channels for the month. Read more »

US Median Household Income Sees First Rise in Almost A Decade

September 19, 2016

censusbureau-median-household-income-trends-1975-2015-sept2016The real median household income in the US was $56,516 last year, a 5.2% year-over-year climb that represents the first annual increase in median household income since 2007, according to a new study [pdf] released by the US Census Bureau based on official national findings from the Current Population Survey. Read more »