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Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.June 27, 2017

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
Global Luxury Ad Market Set to Recover

Global Luxury Ad Market Set to RecoverThe internet is set to take print's throne as the leading advertising channel, as it thrives in the growing broad luxury ad market.April 28, 2017

After contracting by a marginal 0.5% last year, luxury ad spending across 23 key markets is set for growth this year and next, says Zenith in its latest forecast. The US, China and Japan will provide 80% of the coming growth, predicted to be 2.9% this year... READ MORE

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