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Demographics & Audiences > Asia-Pacific

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

January 12, 2017

One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds, per Accenture's survey of almost 26,000 consumers across 26 countries. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

What Features Do Members Want From Retail Loyalty Programs?

December 6, 2016

nielsen-most-appealing-retail-loyalty-program-features-dec2016Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or rewards for purchases made across various channels (81%) and the ability to choose among several types of rewards (79%). Read more »

Programmatic Expected to Become Primary Global Method for Trading Digital Display This Year

December 5, 2016

zenith-programmatic-display-ad-spending-increases-dec2016Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That's according to Zenith's Programmatic Marketing Forecasts, which show programmatic growing faster than both social media (25%) and online video (20%). Read more »

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

November 28, 2016

sizmek-display-ad-benchmarks-by-region-in-h1-nov2016Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average click-through rate (CTR) for a standard banner ad was 0.16%, though there were considerable differences across regions. Read more »

Almost Half of US Adults Say They Watch Branded Videos on Social Media

November 22, 2016

brightcove-branded-video-viewing-on-social-media-nov2016More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a report [download page] from Brightcove. Across social platforms, respondents are most apt to discover video content when scrolling through feeds (62%) and when shared by someone on their network (49%). Read more »

What Incentives Would Drive Use of Mobile-Only Banks?

October 18, 2016

nielsen-incentives-driving-mobile-only-bank-use-oct2016About 1 in 4 mobile device owners around the world say they'd be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so, some incentives would be more convincing than others, per the report. Read more »

Global Mobile Ad Spending Shows Big Gains; Majority Goes to Display

September 30, 2016

iab-global-mobile-ad-spend-trends-by-format-in-2015-sept2016Global mobile ad spending grew by 68.1% to $49 billion last year, a faster rate of growth than seen in 2014 (65%), according to a new report [pdf] from the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. Display ad spending saw the fastest rate of growth (+93%), rising to capture more than 52% of all mobile ad spending. Read more »