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Demographics & Audiences > Asia-Pacific

Social’s Fairly Big in the US, But Messaging is Yet to Take Off

April 20, 2017

As hot as social media currently is in the US, it's not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study, which examined use of mobile messaging apps across 9 countries. Read more »

Smartphones Overtake Desktops in Global AVOD Plays

March 28, 2017

Globally, consumers are now more likely to play advertising-video-on-demand (AVOD) content on smartphones (45%) than on desktops (44%), per a recent report [download page] from Ooyala. The analysis, covering Q4 2016, marks the first time in which smartphones have overtaken desktops in AVOD video plays. Read more »

Enterprise MarTech Investments Made Chiefly to Better Understand Customers and Prospects

March 10, 2017

Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and challenge for marketers. That's according to the results of a Squiz survey of 608 marketing professionals in the US, Australia and the UK, a majority (57%) of whom also seek to automate processes and reduce time on admin. Read more »

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

March 1, 2017

It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US site visits since 2014 and the latter double-digit declines. Read more »

Which Industries Are Offering Consumers the Simplest Experiences?

February 14, 2017

Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale's latest annual "Global Brand Simplicity Index" report [pdf]. The simplicity premium is greatest in India (92%) and China (85%), while being lower in the US (46%). Read more »

Global Sponsorship Spending Set For 4.5% Rise This Year

February 8, 2017

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years (4.1%), as spending on sponsorships is projected to increase at a greater rate than spending on advertising (4.4%) and marketing/promotions (3%). Read more »

How Are Mobile Owners Making Purchases Using Their Devices?

February 6, 2017

Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study [download page]. Physical products and digital content were the most commonly purchased items, per the study, which also found 35% (30% in the US) having paid for items directly from their phone bill. Read more »

Product Comparison Difficulties the Top Frustration With Retail Stores

January 27, 2017

Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has to be done, according to a recent CapGemini survey [pdf] of 6,000 consumers across 9 countries. Read more »

Global Out-of-Home Ad Revenues Post Strongest Growth Since ’07

January 24, 2017

US out-of-home advertising revenues have been on the rise in recent years, and those increases are being seen on a global level too. New data from PQ Media indicates that out-of-home (OOH) ad revenues increased by 6.2% last year, the fastest rate since 2007. Read more »

Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital Assistants

January 12, 2017

One of the newer technologies getting buzz these days is the voice-enabled digital assistant - and new data from Accenture [pdf] suggests that it's not all hype. In fact, the use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds, per Accenture's survey of almost 26,000 consumers across 26 countries. Read more »