Exercise is the top activity that people monitor using technology.
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More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Online Video’s Now the Fastest-Growing Ad Medium Globally
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
3 Points About Influencers on Instagram, TikTok and YouTube
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.
Shorter Video Ads Have Higher Completion Rates, but Lower CTRs
More than 95% of video ads served on Innovid’s platform last year were 30 seconds or shorter.
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Youth Enjoy Following Video Game Companies on Social Media
Tech companies are also popular, being the leading type among the 25-34 and 35-44 age brackets.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.
Netflix is Still Viewers’ Favorite Streaming Platform
Prime Video and Hulu seem to be on the ascent.
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
People Expect These Metaverse Applications to Impact Their Lives the Most
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
1 in 10 US Adults Are Interested in Betting on Esports
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Smart TV Viewing Continued its Growth Pattern in Q1
Viewing time on connected TV devices, meanwhile, was flat.