Inbox placement rates have declined in the US, with an average of 82% of promotional emails from US senders reaching the inbox in the fourth quarter of 2019, down from 85% during the same quarter of 2018. This is according to Validity’s latest annual Email...
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Global Box Office Revenues Grow Despite a Drop in North America
Total global box office revenues grew to $42.2 billion last year, which was about a 1% increase over the $41.8 billion from 2018. This is according to the most recent THEME Report from the Motion Picture Association (MPA), which covers global activity in 2019. The...
Global App Store Downloads Continue to Grow
Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone owners worldwide don't seem to be paralyzed by choice, as app store...
2019: The Year of A Trillion Music Streams
2019 was another good year for the US music industry with total album equivalent consumption growing 15% year-over-year (y-o-y) to reach 785 million. This rise was bolstered by continued impressive growth in on-demand streaming (audio and video), which hit a new...
Consumers Find It Harder to Trust Companies – But Are They Being Hypocritical?
More than two-thirds (67%) of adults from across the globe say they have higher expectations for brands than they did in the past, with 7 in 10 US consumers (71%) saying that poor customer service frustrates them more than it used to. These higher expectations go...
Lower-Tier Cities Act As the Consumer Spending Growth Engine in China
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an annual disposable income of 138K renminbi (approximately $19.9K) or...
Search’s Share of Global Digital Ad Spend Plateaus
Accounting for more than one-fifth (22%) of every ad dollar spent, search advertising continues to be an expanding market - but its growth has slowed. As a result, search advertising’s share of internet advertising spend appears to be leveling off, per the Global Ad...
Healthcare Ad Spend Growing Faster in US Than Globally
US healthcare ad spend growth continues to outpace not only global healthcare ad spend but also total global ad spend. As the leader in healthcare advertising expenditures, US healthcare advertisers spent $15.9 billion in 2018, per research from Zenith. The definition...
What’s the Average Order Value for E-Commerce Stores?
While US online retailers don't see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report from Shopify. Some 14% of global consumers are also repeat shoppers,...
Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year - and it's well on its way to fulfilling this projection, according to new research [subscription required] from WARC. The research firm analyzed...
Global Box Office Revenues Up 1% in 2018, As North America Reaches New Peak
The total amount of box office revenues for all films released in countries around the world grew to $41.1 billion last year, representing a 1% increase over 2017’s total of $40.5 billion. That’s according to the Motion Picture Association of America (MPAA), which...
Auto Industry Still Heavily Invested in TV for Advertising
Automotive advertising expenditure across fourteen key markets totaled $35.5 billion in 2018, with $18 billion coming from the US auto market alone. However, while it accounted for almost half of the total ad spend across these markets, data from a new report [pdf] by...
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Here’s What Consumers Would Do to Get A Coupon from an Online Store
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
Some Say Video Games’ Cultural Importance is Rising
About one-quarter of US adults surveyed agree that video gaming is as important, if not more important, as music is to pop culture.
Few Americans Feel They’re Fully Represented in Advertising
Slightly fewer than 1 in 4 US adults agree that people like themselves are fully represented by people they see in ads.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.