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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data25 consecutive quarters' worth of traditional TV viewing data, analyzed.July 26, 2017

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these... READ MORE
Diversity in America

Diversity in AmericaAlmost half of the under-18 population identifies as a racial or ethnic group other than non-Hispanic white alone.July 19, 2017

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census... READ MORE
Smartphone, Tablet and PC Penetration, by Demographic

Smartphone, Tablet and PC Penetration, by DemographicMore American adults have access to a smartphone than to a PC. February 1, 2017

More American adults have access to a smartphone than to a PC, as access to these devices moves in opposite directions, according to a recent Nielsen report [download page]. The study indicates that in Q3 2016, 87% of US adults had access to a smartphone (up... READ MORE
Social Media Represents One-Quarter of Adult Women’s Total Media Time

Social Media Represents One-Quarter of Adult Women’s Total Media TimeSurprise! Gen Xers are heavier social media users than Millennials.January 25, 2017

Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than 6-and-a-half hours per week they spent with social in Q3 2016... READ MORE
Majority of US Adults Live in Cell-Only Households

Majority of US Adults Live in Cell-Only HouseholdsYouth are - unsurprisingly - leading the way in cellphone-only incidence.January 20, 2017

A slight majority (52%) of US adults now live in households with cellphones but lacking landlines, reports GfK, with this being twice the proportion from 2010 (26%). Not surprisingly, it’s Millennials leading the way in this transition, with 71% living... READ MORE
Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

Smartphones Now Virtually Ubiquitous Among Millennial Mobile SubscribersGoogle- and Facebook-owned properties dominate the list of top smartphone apps.December 2, 2016

Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen’s data, based on a monthly survey of more than 30,000 mobile subscribers, shows that... READ MORE

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