It's been 6 months and an ongoing pandemic since our last traditional TV update, but it's time for us to dive into viewing patterns again. Let's explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data...
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Here’s An Update on Device Penetration in TV Households
Over the past year, ownership of devices such as smartphones and tablets have remained relatively steady, per a report [download page] from Nielsen which looks at the penetration of devices and services in TV households. The report also shows that ownership of other...
1 in 3 Would Consider Replacing Their Primary Care Doctor with Virtual Visits
The pandemic has forced more consumers to think digitally and rely more on online services than before. But what about healthcare? Is the US general public ready to replace their regular visits to their primary care physician with telehealth or virtual services?...
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion that listens monthly is also on the rise, with the latest Infinite Dial Report from Edison Research and Triton Digital showing that 41% of Americans...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a...
Public Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better than car...
ANA Reports No Progress in Racial and Ethnic Diversity of the Marketing and Advertising Industry
Not much has changed this year when it comes to ethnic and racial diversity in the role of CMO or its equivalent. A survey of members of the Association of National Advertisers (ANA) shows that although women have made strides in the role of CMO, the same cannot be...
Hispanic Americans Represent More Than 1 in 4 Gen Z Consumers
In the past 20 years the Hispanic population in the US has grown by 78%, accounting for 56% of the total growth of population across all races and ethnicities during that time-frame. On average, Hispanics tend to be younger than other races or ethnic groups in the US,...
TV Universe Expands Slightly for the 2020-2021 Season
After a significant increase of 700,000 in 2019, growth in the number of TV homes in the US has been somewhat slower this year — climbing by 400,000 to reach 121 million. So finds Nielsen’s latest TV Universe estimates for the 2020-2021 season. Based on US Census...
Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase
Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the demographic with the highest consideration - despite demonstrating low initial brand awareness. So finds a new report [download page] from Nielsen...
How Can Brands Better Reflect Consumer Values?
While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...
New Census Figures Show Increasing Diversity in the US
The population of each minority group in the US has grown by double-digits since 2010, according to new data from the Census Bureau that paints a picture of a country becoming more racially and ethnically diverse. The Census Bureau estimates indicate that the Asian...
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Half of 18-34-Year-Olds Say They Have No Disposable Income
Some 4 in 10 US adults say they do not have money left over after paying bills.
US Median Household Income Falls for the First Time in Almost A Decade
The US real median household income in 2020 shrunk by 2.9% over 2019, yet households in the 95th percentile saw incomes increase by 50%.
Who’s Spending Time Watching Traditional TV – And How Does It Compare with Other Platforms?
Adults ages 55+ accounted for a full 60% of total time spent with linear TV in June.