Asian-American Articles

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Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans’ Digital Device Adoption Remains Above Average

Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board,...

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional...

[New Report] US Media Audience Demographics: 6th Annual Edition

[New Report] US Media Audience Demographics: 6th Annual Edition

US adults love their media time - spending upwards of 12 hours per day across digital and traditional channels. This offers marketers plenty of opportunities to reach them, but shifting consumer behaviors and a fragmenting media market present challenges. As such,...

Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural Groups in US Remain Underrepresented in Media Spend

Multicultural media spend grew by 5.6% last year to $25.9 billion in 2018, per a report [download page] by PQ Media and the ANA. While this year multicultural ad spending growth is expected to slow to a 4.5% gain, the increase will return apace in 2020, forecast to...

Who’s Dedicating the Largest Share of Wallet Online?

Who’s Dedicating the Largest Share of Wallet Online?

US consumers are becoming more diverse, and so are their spending habits - at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online's share of their wallet has increased in the past two years, per a new report...

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?

Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans' spending power will reach $1.3 trillion in just 4 years, this is a...

Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of $116,319,...

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