In November of last year, some 65.3 million US homes (or 59% of the total population) had an internet-enabled device capable of streaming content to the TV, such as a video game console, smart TV and/or multimedia device. So says Nielsen in its latest Local Watch...
Asian-American Articles
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3 in 4 Americans Went to the Movies Last Year. Who Were They?
Three-quarters of the US population went to a movie at the cinema at least once last year, reports the Motion Picture Association of America (MPAA) [pdf], and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month. These...
US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree
The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That's up from 84% at the turn of the century, as attainment rates increased across demographic...
The State of Traditional TV: Updated With Q2 2017 Data
[PLEASE NOTE: Updates to this analysis have moved to a new page, here.] Here we go again! The latest quarterly TV viewing figures from Nielsen are in, giving us 6-and-a-half years' worth of Americans' traditional TV viewing habits to examine. If you've been keeping...
[Report] The State of Traditional TV Viewing
It's a widely known fact that young Americans are watching less traditional TV - as noted in our ongoing quarterly analysis of traditional TV viewing. Our new report - The State of Traditional TV Viewing - takes things a step further, analyzing trends across several...
The Majority of 18-24-Year-Olds Live in Their Parents’ Home, As Do 1 in 6 Older Millennials
Some 55% of 18-24-year-olds live in their parents' home, reports the Census Bureau in a recent data release, down slightly from a peak of 56% in 2012, but up from 50% in 2001. This year the percentage of older Millennials (25-34) living in their parents' home remains...
The Majority of Our Time Online Is Spent With These Two Main Categories
American adults spend half of their online time with two content categories - Entertainment and Search Engines/Social Networking. That's according to a new Nielsen report [download page], which shows that Search & Social is the leading category on smartphones,...
1 in 5 US Millennials Moved Within the Past Year
Some 34.9 million people ages 1 and older in the US moved residences within the past year, resulting in a national mover rate of 11%, statistically unchanged from last year's all-time low of 11.2%, according to data from the US Census Bureau. The mover rate is down...
As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing
Roughly one-third of US households own a Smart Speaker, according to a new study from ThinkNow Research. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping, per research from...
Almost 6 in 10 TV Households Now Have A Connected TV Device
More and more TV households are adopting technologies that enable streaming video to the TV set, reveals Nielsen in its latest Total Audience Report [download page] covering Q2 2017. The share of TV households with a Multimedia Device, Game Console and/or Smart TV has...
Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending
While Hispanics have median household income that's about 20% lower than the overall median average, their sheer size means that they're approaching $1 trillion in aggregate household income this year. That's according to a new report from Geoscape [download page],...
2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech
Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and Hispanic...
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Majority of US Youth Report Listening to Podcasts At Least Monthly
The share of the US population that says they have listened to a podcast has risen to 57% this year. The proportion...
Podcast Listeners Are More Diverse Than the General Population
Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And,...
Public Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not...