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Video Streaming Device Users Still Rely on Traditional TV

Video Streaming Device Users Still Rely on Traditional TV

In November of last year, some 65.3 million US homes (or 59% of the total population) had an internet-enabled device capable of streaming content to the TV, such as a video game console, smart TV and/or multimedia device. So says Nielsen in its latest Local Watch...

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

US Educational Attainment Rates Rising: 1 in 3 Have At Least A Bachelor’s Degree

The US high school completion rate reached a new peak last year, with 90% of adults ages 25 and older having a high school diploma, reported the US Census Bureau recently. That's up from 84% at the turn of the century, as attainment rates increased across demographic...

The State of Traditional TV: Updated With Q2 2017 Data

The State of Traditional TV: Updated With Q2 2017 Data

[PLEASE NOTE: Updates to this analysis have moved to a new page, here.] Here we go again! The latest quarterly TV viewing figures from Nielsen are in, giving us 6-and-a-half years' worth of Americans' traditional TV viewing habits to examine. If you've been keeping...

[Report] The State of Traditional TV Viewing

[Report] The State of Traditional TV Viewing

It's a widely known fact that young Americans are watching less traditional TV - as noted in our ongoing quarterly analysis of traditional TV viewing. Our new report - The State of Traditional TV Viewing - takes things a step further, analyzing trends across several...

The Majority of Our Time Online Is Spent With These Two Main Categories

The Majority of Our Time Online Is Spent With These Two Main Categories

American adults spend half of their online time with two content categories - Entertainment and Search Engines/Social Networking. That's according to a new Nielsen report [download page], which shows that Search & Social is the leading category on smartphones,...

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing

As Smart Speaker Usage Grows, Voice Increasingly Replaces Swiping and Typing

Roughly one-third of US households own a Smart Speaker, according to a new study from ThinkNow Research. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping, per research from...

Almost 6 in 10 TV Households Now Have A Connected TV Device

Almost 6 in 10 TV Households Now Have A Connected TV Device

More and more TV households are adopting technologies that enable streaming video to the TV set, reveals Nielsen in its latest Total Audience Report [download page] covering Q2 2017. The share of TV households with a Multimedia Device, Game Console and/or Smart TV has...

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that's about 20% lower than the overall median average, their sheer size means that they're approaching $1 trillion in aggregate household income this year. That's according to a new report from Geoscape [download page],...

2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and Hispanic...

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