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Here’s Who’s Shopping Online for Groceries

Here’s Who’s Shopping Online for GroceriesGuess who's most likely to shop online for groceries? OK, yes, Millennials.August 18, 2017

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be... READ MORE
Young Americans Are Spending Less Money Than They Used To

Young Americans Are Spending Less Money Than They Used ToUnlike other age groups, youths' spending patterns haven't recovered since the financial crisis.August 17, 2017

Youths’ spending patterns are changing. Over the past 10-15 years, young people’s preferences have shifted from spending to saving and new data from Gallup indicates that their spending patterns have changed alongside this shift in mindset.... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

The Average TV Show’s Millennial Audience is 8% Bigger Than We ThoughtThe audience lift when factoring in out-of-home TV viewing is greater for Millennials than for other age groups.August 11, 2017

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to... READ MORE
Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US HouseholdsBaby Boomers are the only generation more likely to live in a household with a DVR than an SVOD service.August 4, 2017

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s... READ MORE

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