More than 4 in 10 consumers surveyed said they’ve used TikTok as a search engine.
Boomers & Older Articles
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Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
US Consumer Support for TikTok Ban Wanes
Still, more adults support than oppose a government ban of the app.
Here’s How Often US Adults Say Social Media Influencers Sway Their Purchases
More than half (52%) of 18-29-year-olds think that their purchase decisions are either very or somewhat often influenced.
How Many Americans Are In-Market for A New Vehicle?
The US (37%) lags the 10-country average (49%) in auto in-market status.
Media Audiences: Which Pandemic-Driven Changes Are Here to Stay?
Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
Slightly More Than Half of US Adults Have Watched a Movie at the Theater in the Past Year
Movie-going is particularly popular among men and youth.
More Consumers Say They’d Pay A Premium for Trusted Brands
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
Youth Don’t Think Ads on TV Are That Effective, Regardless of Linear or Streaming
Email is considered the most effective overall, ahead of ads on live TV, streamed shows, and direct mail.
Here’s How Social Media Marketers Spend Their Time
Social media marketers wish they had more time to respond to customers and to engage in strategic planning.
Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike
Some 57% of subscribers have canceled a service due to a recent price hike.
Search Remains Tops, but Brand Discovery Channels Are Evolving
A sizable share of Gen Z consumers around the world are using AI tools to find information online.
Social Media Platforms’ User Demographics Update and Trends
TikTok and WhatsApp are fast-growing platforms with some unique characteristics.
Email’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.
What Might Help A Consumer Complete A Survey?
Short, user-friendly surveys are more likely to be completed.