Patagonia led overall, while Google took top billing for Millennials.
Boomers & Older Articles
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Here’s What Bothers Consumers Most When Shopping Online
Slow sites top the list of online shopping frustrations.
Gen Z Expresses Preference for Entertaining Rather Than Explicitly Informative Ads
By contrast, Baby Boomers tend to prefer ads that relate to their shopping interests.
Shopping Across Channels Is Now Entrenched Across Generations
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
So How Many Millennials Are There in the US, Anyway? (Updated)
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
Why Do People Listen to Podcasts?
Entertainment and education are the main reasons for tuning in, but diversion is also important.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
What Are the Most Popular Event Types Targeted to Prospects?
Community or networking events along with brand pop-up events are favored in both the US and UK.
Most Adults Don’t Relate the Most to Their Own Generation
Gen Z adults are particularly unlikely to feel that they have the most in common with their own generation.
Consumers’ Easter-Related Spending Forecast to Slip
Per-person spending is expected to be $177.06, down about $15 from last year.
US Adults Across Age Groups Are Increasingly Getting Their News from TikTok
Almost 1 in 3 adults ages 18-29 regularly gets their news on TikTok.
Which Social Media Sites Are Being Used As News Sources?
About 1 in 7 US adults now regularly gets their news from TikTok.
[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.