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Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
Marketing Leaders in Europe See Results From Digital, Want to Beef Up Capabilities

Marketing Leaders in Europe See Results From Digital, Want to Beef Up CapabilitiesMost believe that their teams' strengths are on the creative side - and want to bolster their digital and analytics competency.June 12, 2017

Three-quarters (74%) of senior marketing executives in Europe describe their organization’s digital marketing capability as being in its developmental stages: 43% say their system has potential and is starting to yield results, while 31% are still... READ MORE
European Online Ad Spend Continues Double-Digit Growth

European Online Ad Spend Continues Double-Digit GrowthMobile hasn't made quite as much of a mark in the European online ad market as it has in the US.June 1, 2017

Online ad spend grew by 12.2% last year to reach €41.8 billion, with 20 markets registering double-digit growth for the third consecutive years, reports IAB Europe in its latest AdEx Benchmark study. The UK remains Europe’s largest advertising market... READ MORE
Social’s Fairly Big in the US, But Messaging is Yet to Take Off

Social’s Fairly Big in the US, But Messaging is Yet to Take OffMessaging apps accounted for just 1.4% of mobile minutes in the US in January.April 20, 2017

As hot as social media currently is in the US, it’s not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study,... READ MORE

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