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Demographics & Audiences > Europe

Social’s Fairly Big in the US, But Messaging is Yet to Take Off

April 20, 2017

As hot as social media currently is in the US, it's not quite the force it is across several other countries, according to a comScore report [download page]. And messaging apps are barely registering on the radar of US mobile activity, per the study, which examined use of mobile messaging apps across 9 countries. Read more »

Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12 Countries

March 1, 2017

It's increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from tablets and desktops, with the smaller device seeing a 69% increase in US site visits since 2014 and the latter double-digit declines. Read more »

Global Sponsorship Spending Set For 4.5% Rise This Year

February 8, 2017

Sponsorship spending worldwide is expected to grow by 4.5% this year to $62.8 billion, according to the 32nd annual industry review and forecast from IEG. That 4.5% growth rate is relatively steady from last year (4.6%) and up from the two prior years (4.1%), as spending on sponsorships is projected to increase at a greater rate than spending on advertising (4.4%) and marketing/promotions (3%). Read more »

How Are Mobile Owners Making Purchases Using Their Devices?

February 6, 2017

Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study [download page]. Physical products and digital content were the most commonly purchased items, per the study, which also found 35% (30% in the US) having paid for items directly from their phone bill. Read more »

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

What Features Do Members Want From Retail Loyalty Programs?

December 6, 2016

nielsen-most-appealing-retail-loyalty-program-features-dec2016Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or rewards for purchases made across various channels (81%) and the ability to choose among several types of rewards (79%). Read more »

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

November 28, 2016

sizmek-display-ad-benchmarks-by-region-in-h1-nov2016Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average click-through rate (CTR) for a standard banner ad was 0.16%, though there were considerable differences across regions. Read more »

Enterprise Social Business Goals and Initiatives Focus on the Customer

November 23, 2016

altimeter-most-important-social-business-objectives-nov2016Social strategists at large companies for the first time say that improving the customer experience is their top social business objective, according to the latest annual State of Social Business report [download page] from Altimeter, a Prophet Company. Of the 523 respondents surveyed from organizations with more than 500 employees, 82% indicated that improvement in their relationship with customers and customers' experience with the brand was an important objective. Read more »