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Demographics & Audiences > Europe

What Makes A Premium Product?

January 5, 2017

Sales of "premium" products - defined in this case as those that coast at least 20% more than the average category price - are seeing above-average growth in many fast-moving consumer goods (FMCG) categories, according to a recent report [download page] from Nielsen. But consumers perceive these products as being more than just about price, per the study. Read more »

Usefulness of Web, Apps Drives Digital Satisfaction for US Consumers

December 19, 2016

The usefulness of websites and applications is a far bigger driver of US consumers' digital satisfaction than privacy and trust in the credibility of information, according to a new Intent Lab Quarterly Digital Satisfaction Index (DSI) from Northwestern University Medill School and Performics. Read more »

Top 10 Marketing Charts of the Month – November 2016

December 7, 2016

mctop10nov-16-entryThis month's quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists' top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast. Read more »

What Features Do Members Want From Retail Loyalty Programs?

December 6, 2016

nielsen-most-appealing-retail-loyalty-program-features-dec2016Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or rewards for purchases made across various channels (81%) and the ability to choose among several types of rewards (79%). Read more »

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

November 28, 2016

sizmek-display-ad-benchmarks-by-region-in-h1-nov2016Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average click-through rate (CTR) for a standard banner ad was 0.16%, though there were considerable differences across regions. Read more »

Enterprise Social Business Goals and Initiatives Focus on the Customer

November 23, 2016

altimeter-most-important-social-business-objectives-nov2016Social strategists at large companies for the first time say that improving the customer experience is their top social business objective, according to the latest annual State of Social Business report [download page] from Altimeter, a Prophet Company. Of the 523 respondents surveyed from organizations with more than 500 employees, 82% indicated that improvement in their relationship with customers and customers' experience with the brand was an important objective. Read more »

Almost Half of US Adults Say They Watch Branded Videos on Social Media

November 22, 2016

brightcove-branded-video-viewing-on-social-media-nov2016More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a report [download page] from Brightcove. Across social platforms, respondents are most apt to discover video content when scrolling through feeds (62%) and when shared by someone on their network (49%). Read more »

Which Messaging Apps Are Most Popular – And Most Used?

October 28, 2016

metrixlab-most-installed-messaging-apps-smartphones-oct2016The US differs from some European countries when it comes to the popularity of various messaging apps, according to new survey results from MetrixLab. Based on a survey of more than 4,000 smartphone users in the US, UK, France and Netherlands, the study indicates that WhatsApp is less popular in US than in Europe, while Snapchat has more popularity stateside. Read more »

European Marketers See Critical Future Role of Data and Technology

October 24, 2016

adobe-critical-future-tactics-european-marketers-oct2016Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are expected to adapt to tech advancements to keep pace with the industry. Trouble is, only about 1 in 4 consider themselves tech savvy, according to an Adobe report [pdf]. Read more »

What Incentives Would Drive Use of Mobile-Only Banks?

October 18, 2016

nielsen-incentives-driving-mobile-only-bank-use-oct2016About 1 in 4 mobile device owners around the world say they'd be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so, some incentives would be more convincing than others, per the report. Read more »