While TV ad inflation is projected to grow this year on a global scale, TV will remain in a deflationary environment in the US.
Global & Regional Articles
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Global Marketing & Advertising Spending Set for Renewed Growth This Year
Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
US Influencer Marketing Industry Growth to Slow This Year, But Remain Buoyant
While the forecast for influencer spending growth is healthy at 17.6%, that will mark the first time since at least 2018 that growth has dropped below 20%.
How Popular Are Music Festivals?
Almost 6 in 10 adults ages 30-44 have been to a music festival either multiple times (37%) or once (22%).
3 in 10 Sports Media Users Have Subscribed to Streaming Platforms for Exclusive Sports Content
Soccer fans are particularly likely to subscribe to streaming platforms to access exclusive content.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Mobile App Downloads Dipped in Q1
Four of the top 5 apps by downloads in the US in Q1 were from Chinese companies.
Here’s How US Adults Discover Apps, and Why They Keep Using Them
Most consumers will decide whether to keep or delete an app within the first couple of times using it.
US Digital Video Ad Viewability Rates Improve in H2 2022
Time-in-view continues to be on a downward trajectory globally, albeit with signs of improvement in the US.
Gender, Age Skews in TV & Video Ads Are Global in Nature
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
These Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inaccurate Information Roils B2B E-Commerce Sites
More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.
World Cup 2022: A Few Stats to Know
Almost half of sports fans in the US are interested in watching the event. That pales in comparison with some other countries.
Putting Some Numbers Behind the Rise of Social Media App BeReal
Women ages 18-24 make up two-thirds of BeReal’s adult audience in the US.
Global Media Price Inflation Revised Upwards
TV and online video are leading the way in price inflation.