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Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & MediaThree new forecasts shed some light on what we can expect this year and in the near future.June 28, 2017

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some... READ MORE
In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.Shoppers say that music can improve their mood and lessen the frustration of waiting in long lines.June 27, 2017

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9... READ MORE
Global Email Users, Traffic Forecast to Continue Growing

Global Email Users, Traffic Forecast to Continue GrowingEmail traffic volume is expected to rise to 77 per user by 2021.June 22, 2017

Email may not be growing at the same rate as social media or messaging platforms, but it’s still chugging along, according to a new annual forecast [pdf] from The Radicati Group. Globally, there are an estimated 3.7 billion email users this year, a... READ MORE
Global Newspaper Circulation and Advertising Trends in 2016

Global Newspaper Circulation and Advertising Trends in 2016Newspaper monetization continues to shift towards circulation.June 19, 2017

Globally, newspaper revenues declined by 2% year-over-year in 2016, as increases in circulation sales failed to match declines in ad spending, according to top-line data released as part of the WAN-IFRA’s annual World Press Trends survey. The study... READ MORE

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