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Demographics & Audiences > Hispanic

The State of Traditional TV: Updated With Q3 2016 Data

January 11, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen are in,¬†giving us now almost 6 years' worth of data on Americans' traditional TV viewing habits to examine. While we know at this point that youth as a whole are watching less traditional TV, what does this latest study [download page], covering Q3 2016, have to offer by way of trends? Let's take a look. Read more »

3 Stats About Traditional Media Audiences to Keep in Mind This Coming Year

December 29, 2016

Digital media tends to get the buzz these days as newer emerging platforms excite marketers and provide new possibilities for reaching audiences. But traditional media channels retain wide reach, and traditional media advertising continues to have a strong influence on consumers' purchase decisions. In this article, we highlight 3 key stats about traditional media audiences from our latest Media Audience Demographics study. Read more »

Which Media Draw the Youngest, Highest-Income and Most Diverse Audiences?

December 19, 2016

Marketers today are tasked with navigating an increasingly fragmented media landscape often cluttered with hype about the death of one medium and inexorable rise of another. MarketingCharts' newest report - our 3rd annual 2016 edition of "US Media Audience Demographics" - provides marketers with crucial, high-quality data identifying the media channels that most appeal to various demographics groups. Read more »

Smartphones Now Virtually Ubiquitous Among Millennial Mobile Subscribers

December 2, 2016

nielsen-smartphone-penetration-by-age-group-in-q3-dec2016Almost 9 in every 10 (88% of) US mobile subscribers aged 13 and older owned a smartphone in Q3, reports Nielsen, a 10% year-over-year rise from 80% in Q3 2015. Nielsen's data, based on a monthly survey of more than 30,000 mobile subscribers, shows that feature phones have become essentially extinct among younger subscribers. Read more »

Average US Household Size Declines Again As More Americans Live Alone

November 29, 2016

census-average-us-household-size-1947-2016-nov2016Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau. As a result of continued shifts in household types and family dynamics, the average household size is 2.53 this year, down from 3.3 some 50 years ago. Read more »

3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad Elements That Resonate

October 21, 2016

yahoo-important-ad-elements-3rd-gen-hispanics-oct2016A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo Advertising and Audience Theory. While a majority of survey respondents believe that an ad showing multiple cultures is more likely to connect with Hispanic consumers, most also say that ads targeted to them don't reflect their experience. Read more »

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

October 19, 2016

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others. Read more »

Is There Any Early Consumer Interest in Snapchat’s Spectacles?

October 17, 2016

yougov-consumer-interest-purchasing-snapchat-spectacles-oct2016Snapchat's announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very interested in purchasing Spectacles, though another 9% said they were somewhat interested. Even so, 7 in 10 respondents said they're not at all interested. Read more »

How Many Sites Do We Visit On Our Smartphones Each Month?

October 13, 2016

nielsen-number-of-sites-visited-by-device-and-group-oct2016We know that there is heavy competition for app users, as apps must first be discovered and then users retained (both of which are tough propositions in and of themselves). But how about mobile sites? As it turns out, a Nielsen study demonstrates that adults in the US visit more desktop sites than smartphone sites, but the gap is narrowing. Read more »

Hispanics Seen Early Tech Adopters, Avid Mobile Users

October 5, 2016

pwc-consumer-tech-device-usage-hispanics-v-non-hispanics-oct2016Hispanics are more likely than their non-Hispanic counterparts to use a variety of tech devices, and the gap is particularly pronounced for emerging technologies, according to a PwC report [pdf]. The survey of adults aged 18-64 found Hispanics 40% more likely to have used a 4K TV in the prior 30 days (14% vs. 10%), 56% more likely to have used virtual reality glasses (14% vs. 9%), and twice as likely to have used a drone (8% vs. 4%). Read more »